Airfeed Case study
The beginning of everything… business domain, target audience, goals, tasks, context – blended and fused into meaningful requirements.
High time to design and structure shared information environment. This leads to increased usability and findability and shapes data hierarchy of digital products.
Affordances, cues, CTAs, visual elements – everything is put onto the interface blueprints in order to engage a user, motivate him to interact, and ensure positive emotional feedback afterwards.
Learnability, consistency, predictability – these are the things that I take into account on this step.
All of the previous work now enwraps into fancy and pleasant visual identity. Why is this important? According to studies people tend to provide higher level of trust to attractive products.
Have a bright idea and want to check whether it would work with real people? Need to present something breathtaking to stakeholders? Want to make sure designers and developers are on the same page? Prototype!
I see my relationship with clients as partnerships. Our relationship builds during the process to the point where there is trust on both sides. Their input is paramount as they truly understand their brand. Feedback not only comes from clients, but users;
How do they respond to prototypes?
Are we addressing their needs?
Some projects, depending on the complexity, require ongoing support. Brands need to grow and not stagnate. This is why a relationship built on trust between myself and the client is of upmost importance. My support and advice will be ongoing as I too want to see the brand develop
I help people innovate products that combine usability with human-centric design. Combining my experience working in an advertising agency with what I’ve learned at a venture building company gives me unique insight and the ability to address both user and business needs. I get geeky about creative stuff and in the meantime loves to surf to refresh my mind.
When um not busy with with work, I'd love to travel around the island and distract myself from work. It helps me to restart myself. I love what I do for living and I am happy that I found my happiness for my passion.
I grew up listening to Indian classical music that nurtured my roots in music. In childhood, I trained myself as a classical guitar player other than design, I would also get away from reality with good music.
Design Sprint is a 4 day process invented by Google to compress months of “tough work” in a week which cut out traditional approach to product development by learning fast from real user data instead of guessing and test business idea in a week.
Course covers, including digital ad operations, complete marketing campaign planning, execution, and analysis tasks for a range of digital advertising areas (e.g. media buying, sales support, ad operations, data solutions, and marketing).
Curtin University ( Perth - Australia )
Sri Lanka Institute of Information Technology ( Malabe - Sri Lanka )
Seattle - Washington
Colombo - Sri lanka
Colombo - Sri lanka
Italy - Padua
Colombo - Sri Lanka